You know theyre paying out the nose for the emu CGI which is fine by me, because whats a better way to redeem your horrible truth teller commercials than by using an emu? Which Liberty Mutual commercials do you love, Maddy? Another bully on the playground who couldnt find a way to express himself without insulting those who dont share his views. Yes, Cookie, last night I saw the 15-second version of the emu-bashes-its-beak-into-the-window spot and again thought it a little off-putting. I think the concept of a Starsky and Hutch style team that includes a sidekick Emu is fantastic. I cant count how many times a day I am subject to being annoyed by them. actually, no, it doesnt. Dont even get me started. Ok, weve all had our time dissing Liberty Mutual on the stupid LiMu campaign. . I like all the emu ads especially the one where the cop and the emu walk off together almost in step. Ive had their insurance in the past, but no more. Very irritating commercial Liberty, if you sincerely research or poll on this you would realize how retarded these ads are. Hey, Fred. Kind of like Amys smoking monkey on Big Bang. Even the efforts to mock period clothing and hair styles, which present many obvious opportunities Hes making decent money from the ads, no doubt! All rights reserved. 2 Who are the actors in the Liberty Mutual commercial? I was paying way to much for what I need. Perhaps this will give other readers ideas when it comes to choosing their insurance company. Can you find the video for this one and share here? Is LiMu emu real or CG? The promise we make to our customers throughout the world is to provide protection for the unexpected, delivered with care. I am tired of changing channels so I dont have to be subjected to these stupid ads. 2. : r/CommercialsIHate. Visit their websites or social media pages and leave your feedback. S.Hrg. Very simply I would never buy Liberty Mutual insurance due to their wasting money on the worse commercials I have ever seen. Thats an excellent point, Scott. Who is LiMu emu wife? Emu.is a very affective and funny campaign, especially if you recall the cheesey cop shows of the 70s, and its infinitely better than the previous campaign, which makes me wanna jump in the river myself. How many times must we watch this ? I think these commercials are very entertaining. WOW! I noticed that too, Anonymous. Not only is your comment exactly on point, but it made me laugh out loud. They are aggravating, annoying and irritating. The mute button is my best friend. I believe my blood pressure goes up when I hear that jingle so I always try to have my remote handy. Hoffman has been in several other commercials and has had roles in movies like Beerfest and guest spots in TV shows such as Modern. Why not its paid for? Name me one insurance company ad the isnt either : stupid, obnoxious or insults your intelligence!! The largest international product offering is passenger automobile insurance for private individuals. Its all brand recognition and ear-worming the jingle. Check. Would never consider using there insurance. 175 Berkeley Street Who is the actor in the Liberty Mutual commercial? Keep an eye on this page to learn about the songs, characters, and celebrities The institutes work was non-proprietary and available to the public. That Emu is so stupid. LM is encouraging BRATTY behavior and what about the insult to the parents who bought the second kid the bicycle. If I were a comedian, Susan, Id want you at my every show. The commercials follow the exploits of an emu and a human named Doug. Thanks for posting. OMG!! Blamed on COVID, of course. The Gecko is at least marginally tolerable. Actually, the struggling actor ad was pretty funny. As such, our content is blocked by ad blockers. It would be enough to make this cranky ad man drink if drinking were not already a prerequisite for ad men, much less cranky ones. That was short-sighted, in my opinion. It was fine at first, but quickly got very annoying and stupid. Wayyyy too frequent airings. Heres the thing, though. I got one of those helmets coming in the mail if i have to see one more of those liberty commercials. As for how the emu appears in the ads, here's the word from Jenna Lebel, vice president, brand and integrated marketing for the company: " LiMu Emu is a mix of a real bird and CGI. Nevertheless, Gaisberg's colorful anecdote has frequently been repeated, rst by researcher Jim Walsh in a 1944 article that recounted what little was known then of Johnson's life.3 Walsh tried to set the record straight in a 1971 update entitled "In Justice to George W. Johnson," after he found the recollections of another industry . So then, who is the actor who plays Doug in the Liberty Mutual commercials? Seems like everything these days is either redundant, or very stupid. I think these ads are the best thing on TV right now. Thats a great idea about using actual customers in ads. And another in what appears to be a military suit of some sort. Cheesy stupid commercials but funny. That jingle scrapes on my ears like a Q-Tip from Hell! And in the case of insurance, it almost always comes down to price perhaps the least important consideration when buying insurance coverage. You nailed it. I actually wouldnt consider this agency for my insurance because the of the idiocy of those who deemed this as an acceptable ad. Not necessarily for content but rather its frequency. Analytical cookies are used to understand how visitors interact with the website. Humor is subjective and even the best jokes wear thin by the ten-thousandth time you see them. Im Out!! This is supposed to be funny? 1) Liberty Mutual Insurance girl. The Farmers Insurance Clown Car Collision is hilarious! In the real world, David rarely stands a chance against Goliath. Why did Liberty Mutual choose an emu? Im bothered by it, too. 1. Whats to change? I bet that costs a LOT more than a few flights and hotels for happy customers!). Youll be pleased to know that Ive called out the GEICO Pinocchio commercials in my latest blog post, Ear-ritating: How TV advertisers use sound to get our attention.. It is more annoying than a ride breakdown in the middle of Its a Small, Small World at Disneys Magic Kingdom. The first branch office was opened in 1914, and later that year, the company wrote its first automobile insurance policy. Also starring a man and his big, flightless bird. Prospects see it as an indication of the companys commitment to quality and professionalism. Mostly pointless but only some were really annoying. Jake from State Farm is South Side Kevin Miles: A year into the role, he can't answer your questions about insurance, but he sure can sell it. Thanks, Robert. The first commercials were directed by award-winning Australian director, Craig Gillespie, who collaborated with the Mill, a visual effects studio, to bring LiMu Emu to life. They are walking around the suburbs of Perth WA. Carrie Barrett Actress Producer Writer IMDbPro Starmeter See rank Play Trailer 2:05 United We Fall (2020) 2 Videos 7 Photos Carrie Barrett was born in Virginia. She is an actress and producer, known for. Im starting to wonder if the current generation of advertising creatives are simply trying too hard, rather than not trying hard enough. Check it out. I take a back seat to no one when it comes to DESPISING every single commercial this company has made for the last few years, starting with the people standing in front of the statue, right up through the moronic, offensive and actually DANGEROUS Doug series. Thankfully, the emu in the commercial is a mix of computer graphics and (probably) puppetry. It is okay to be corny. Hoffman plays Doug, the '70s-era throwback in the popular, ubiquitous "Limu Emu & Doug" commercials for Liberty Mutual Insurance. Theres plenty to ridicule in that genre, but Liberty Mutuals ad campaign betrays an adolescently superficial understanding of what made those shows tick that miserably bungles and misses every opportunity for incisive mockery. More ridiculous ads cannot match these. Hello, Theo! They brought this one back, and this guy is the worst. You may enjoy the commercials, Diane and if so, good for you. All of these insurance commercials are starting to look the same. What I remember is the pain I still live with when the moster GM suv rear ends a car on a hill. Its absurdist, making it memorable. At 2:10, Ms. Fink says that Liberty marketing gauges ad effectiveness based on two things: 1) Do people remember the ad? Its important because todays advertising has become more pervasive, annoying, and intrusive than ever. Like, word for word? Ive had all my insurance with Liberty Mutual for the last 15-20 years Home, Cars, Life, etc. I enjoy the commercials. I am so fed up with this LAME commercial! Just one fact: Aflac and Geico are under the same parent company. FYI, the Liberty Mutual Zoltar commercials suck and the Progressive Motar ads are even worse. And unfortunately, as annoying as the Liberty Mutual commercials are, they certainly have no monopoly in that area. I love the waterboarding comment. I ought to plaster that all over the home page of this site. Theres a Passport for mobile devices and the PBS app for smart TVs and boxes. I agree % with the bad grammar observation. UPDATE: Is the emu in the LiMu Emu commercials real? In the meantime, and despite my knocks against the campaign, I still like these ads better than the latest round of dreadful ads set in front of the Statue of Liberty. But again, they have no monopoly on this. Geico has a talking gecko, who at 1 point never spoke, Liberty Mutual (rolls eyes). Plus their spokesman has a great voice. Grammar is the least of this campaigns problems. CONTACT US Via Liberty Mutual Insurance Website, Go to: http://www.libertymutualgroup.com It does not store any personal data. Im sure Liberty Mutual has someone monitoring blogs and social media for discussions about their ads. As if youll have to get your claim by going to an old office with yellowed acoustic tile, where someone uses an ancient, old-style terminal screen at a desk while people wait in line. Its unfortunate but the statue ones are probably way cheaper to produce than to pay for the special effects required to do the Limu. Dennis Quaid for esurance is hilarious. From a car-insurance company? Its been at least five months theyve been showing that painfully unfunny commercial. Oh, Robert, you almost got me! Still on extended furlough so still at home watching a lot of tv. Part of the current diabolical squad in DC. . The fictional dynamic duo are passionate about saving people from overpaying for one-size-fits-all insurance. Allstate insurance commercials in the restaurant where all the people are so amazed at the spokesperson they keep saying safe drivers save 40 percent, I want to beat them with a club, get a fucking life please. For instance, the cruel and inumane treatment of baby animals, and all animals that are raised FOR their meat for us to eat. More on that ad here. (Also, raise your hand if you think the car insurance industry needs another mascot.). Ugh, I HATE the current Liberty Mutual ads with a passion, to the point where I mute the TV when one comes on so I dont have to hear that stupid jingle at the end. ), Home TV Ad Reviews About Contact Hire Me for Copywriting Subscribe Privacy Policy. And heres the Liberty Mutual rationale for this campaign: Thanks for the link, Mark. And no worries your posts are great! Add this to the pile of baffling decisions behind this entire stupid campaign. I dig that their ads seem to involve customers interacting with the companys agents. And Liberty Mutual is one of the worst offenders I know. Even worse because you have to see and hear this clown over and over and over again. My question is exactly what audience theyre appealing to with the dated 70s cop motif? Attention-getting isnt the same as effective, Anonymous. Apparently, your ads are making it hard for some potential customers to take you seriously. As the first spot opens, we see LiMu the Emu and Doug (played by actor and writer David Hoffman) talking with a couple on the street. [28], The Global Specialty insurance line offers specialty products, such as marine, energy, aviation, professional liability and crisis management, offered through 40 Liberty International Underwriters offices worldwide. 3. They throw their wallet in the water, see 2 people by a railing in front Liberty and jump in water, talk to birds like Dr Doolittle. David Hoffman was born in Philadelphia and grew up on U.S. Army bases. Sure, they are not cutting edge or empowering to this group or that group. Doug, in the Liberty Mutual commercials, is played by actor and comedian David Hoffman. The price of insurance is already comical enough. Are there specific ads you like from the Truth Tellers campaign the series of ads that takes place (supposedly) on a boardwalk in front of the Statue of Liberty? Thanks for reading, Tom, and stay tuned. Im wearing the mute button out!! Hoffman had a busy acting career before joining Liberty Mutual, with most of his roles being comic. They already know how to do it and do it better than anyone. May I suggest streaming movies on Netflix, Robert? The final images of the emu in the commercials are a blend of footage captured from the live emus and our digitally created emu., Goodby, Silverstein & Partners (Liberty Mutuals advertising agency of record) collaborated with The Mill LA, a creative technology and visual effects studio, to bring LiMu Emu to life. 1. Breakfast sausage, other insurance companies, fast food contactless delivery, and particularly that new chubby kid pitching a disgusting drive-in food provider. However, it can still be a lucrative market, as Jim Cashman proves. Thanks, Give It A Rest, but Ill stop goofing on Millennials when they stop twerking on Facebook and falling over cliffs trying to take selfies. Did they tie in their messaging well, or not? We believe progress happens when people feel secure. Thanks again for replying, and feel free to stop back anytime you need to crank about some particularly crappy advertising. Novlan says he was happy to be recognized in the street and requested to say Liberty Biberty. He said that heenjoyed playing the Liberty Mutual actor! We need something sexier. I think the only one who needs to stick their heads in the sand, is your writers and commercial producers. But I also think that God probably loves humor. Guess they have some mentally deficient ad men. That, and Bob Garfields And Now a Few Words From Me: Advertisings Leading Ad Critic Lays Down the Law Once and For All. Hilarious! Liberty Mutual Group is an American diversified global insurer and the sixth-largest property and casualty insurer in the United States. Of course I liked your comment! All Im saying is give it a few years. Alas, there are none. And its working. Download the Way app for all your travel and car related needs. Radio stations that play the same music over and over again until your ears bleed. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. Its not the bad writing. I see people defending the ad, but not endorsing it. My friends say the same. I appreciate that, and I also get it. . in another room when one comes on and I cant get to the remote in time). i spit on liberty mutual and i spit on your marketing department and i spit on your advertising agency. Liberty Mutual commercials are right up there with Allstate..HORRIBLE. Hi, James. I particularly like some of the wardrobe choices for the cast of this commercial. The other, new Liberty Mutual commercials are good, but I think this one is the best. DzynKingRTR TideFans Legend. View more posts. Brands had a real opportunity to step up and do better. I do enjoy the emu ads but the truth teller ads are horrendous. This is irresponsible marketing malpractice. Probably written by a tired, out-of-work Boomer? December 25, 2022. Its not even the bird-brained jingle at the end. Except of an occasional GEICO ad, insurance advertising is being created by numbskulls. But IMO its comedy gold. Did Liberty and its ad agency get so wrapped up in its creative ideas that they forgot what they were supposed to be doing? As for the LiMu Emu ads, I dont mind silly. She is known for playing small roles in films like Public Enemies and Contagion and had a lead role in 2010 science fiction film Earthling. So funny. But I know that God wants us to LOVE each other. Yuck, bleck, double yeck, fooey, gag, cover yer ears. Im not even saying that a bird is a bad idea. [42][43][44][45][46][47][48][49], LiMu Emu, a character that is represented using a real emu as well as through CGI, appears in some of Liberty Mutual's advertising. I cant find audio or video of this one yet, but Ill post it if I do. Doug, in the Liberty Mutual commercials, is played by actor and comedian David Hoffman. What is the purpose? And isnt Mrs. LiMu Emu cute?? I keep my remote nearby. [41], In 2012 and 2013, The Boston Globe published a series of articles concerning Liberty Mutual executives' excessive compensation and weekend trips using the company's fleet of five long-range corporate jets. So, we can call them stupid, but they can call us stupid for stuff that we like that they hate.What I do know is that Liberty has been cranking out those commercials every minute for awhile now. I applaud his dedication to the proper professionalism in this art. Diploma) and Boston University (BFA). Thats really saying something awful considering how many uncreative, uncompelling ads continuously bombard airwaves these days. While I appreciate the Oscar Wilde quote, Yoda Mann, I suspect that it may not apply here. Agreed. Liberty Mutual needs a new marketing firm. These egomaniacs are not just sure of themselves, they are supremely confident that they are the smartest and most creative people in the room. The creative content was developed by Goodby Silverstein & Partners (GS&P), Liberty Mutuals creative agency of record. Yes, youll see a lot of venting here at The Cranky Creative, both from me and from readers in the comments. . Watch, interact and learn more about the songs, characters, and celebrities that appear in your favorite Liberty Mutual TV Commercials. No surprise, it is yet more evidence that the people behind LM advertising are completely creatively bankrupt. I mean, Liberty Mutual commercials are terribad I dont understand what some people like about them, either. Oh, I forgot Bad, tasteless and non-sensical. The whole gripe here on the blog is that instead, the agency should, be different, smarter, better? and, Why not stand for something more? For gods sakes, man: its car insurance. Good observations. If the object was to offend and annoy the audience, these insurance companies have succeeded beyond their wildest expectations!!! Did they get a new marketing director? Nope, fuck that dude with a pineapple sideways. The cookie is used to store the user consent for the cookies in the category "Analytics". I totally agree. A few years later they called me to try to get me back as a customer. I could immediately cite just about every one of the Bob Uecker Light Beer commercials (I even re-visit them once in a while, thanks to YouTube). The 30-second TV spots will run nationally concurrently with the brands current Truth Tellers campaign that launched in 2014. In the Year of Our Lord 2020, when plagues are spreading and cities are burning, I think many of us would welcome a return to such messaging. Natasha Bray was lighting designer. Day in, day out. But I suspect that a simple testimonial campaign would be considered boring or lazy by most advertising and marketing people today. (However, I really cant stand those stupid emu commercials, either. Shelby Wulfert is an American born actor, singer and voice over artist.. Good God, someone put the emu and the actor out to the farm and out of our misery. I know about emus because I helped take care of them in a zoo. As businesses evolve, they need a stable, adaptive insurer that is always looking ahead. The annual revenues of these Goliaths and behemoths are simply staggering (I did not have any idea about the actual numbers, until I read the article whose URL you have posted). Yes, every ad campaign has its haters. unless it was a Simpsons reference instead? Jul 20, 2015 #2 Im starting to wonder if the people coming up with these ideas get high first. (Perhaps Liberty and its advertising agency both struggled to find anything unique or better about the companys offerings?) I love the LiMu Emu ! But wait, I have a sudden urge to go download Microsoft Teams on my PC. Such is the challenge of being provocative. Meet LiMu Emu and Doug, Liberty Mutuals new dynamic duo with one mission: to help people customize their insurance so they only pay for what they need. They all seem to be out STUPIDING each other. . we see too much of that anyway. Dumb commercials are one thing. The real question should be who actually approve the wet teddy bear commercial they need to be looking for another job. I had no idea emus ran free in the suburbs, much less that Liberty Mutual ran business in Australia. But Cookie! Take a look at the ceremony with Emu and his fianc Linda. The only bummer is the fact that the Emu is only part real/part CG. Actor in Liberty Mutual Commercial Bad Job advert is Tanner Novlan - Struggling actor. Dont you get it? My favorite has our heros running through traffic to deliver their message. I also race for the remote to avoid hearing Liberty liberty liberty. Take actions that are out of Love. I liked the old buddy-cop shows too.
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